Track description

Digital markets and digital platform ecosystems have gained in importance in recent years. Today, the majority of the world's ten most valuable companies pursue a business model in this area. Similarly, many established supply chain models are evolving into multi-sided platform models, changing the competitive dynamics in many industries.

Through technological dynamics, concepts and systems are constantly evolving. Increasingly, decentralized marketplaces and platforms can be observed, which are completely digitalized and replace traditional intermediaries and existing value-added structures. This does not only affect systems in the consumer-oriented area such as AppStores and social media platforms, but increasingly also systems in the inter-company area such as IoT platforms or industry ecosystems. In this sense, the banking industry, for example, is currently comprehensively discussing concepts of open banking or platform banking. In addition, an increasingly intense competition between platform providers on the one hand and a combination of different platforms on the other hand can be observed. At the same time, the concentration on American or Asian platforms leads to dependencies, the consequences of which have partly been shown in the recent Covid 19 crisis.

The conference track focuses on new developments and novel questions in the field of digital markets and platforms. Economic, technical and social issues are to be addressed. It is planned that authors will have the opportunity to further develop their contribution in a special issue of the Electronic Markets magazine.